How to Start a Keynote Speaker Business

How to Start a Keynote Speaker Business
By Monica Patrick, eHow Contributor
updated: May 5, 2010
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Start a keynote speaker business
Start a keynote speaker business
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A keynote speaker business works as an agent bringing together the right speaker to the proper venue. Many keynote speakers find it tough going it alone. Finding good gigs that will appreciate their speaking styles can be frustrating. Busy company executives do not have time to find the right speakers for seminars and conventions. You can meet the needs of both speakers and companies with a keynote speaker business. With a clear mission statement and a good selection of speakers, your business could become your area's go to company for motivating and inspirational speakers.
Difficulty: Moderate
Instructions
Things You'll Need:

* Mission statement
* Contracts
* Brochures
* Portfolios

1.
1

Create a mission statement that defines the umbrella your business offers. If your company is more likely to cater to a religious group then use terminology understood by them. If you want to reach corporate venues use their lingo in your mission statement. Your mission statement should define who you are to both potential speakers and employers.
2.
2

Determine what credentials are necessary for speakers to enter contract with you. Things to consider are any particular expertise, college education or a unique experience. You need minimum criteria for your speaking staff to meet.
3.
3

Begin networking to find the right talent for your company. Send your mission statement to friends, family and companies. Spread the word that you are looking for qualified talent. You may contact speakers you are interested in working with.
4.
4

Present a contract to speakers who you would like to represent. The contract should state details about their fees and frequency of availability. Determine in your contract if your speaker is a freelancer or works solely for you. You may need to negotiate with speakers to make you both happy.
5.
5

Create portfolios including pictures and resumes for the speakers you have selected. Have those printed professionally and be ready to distribute them.
6.
6

Contact local community centers, churches, seminars and companies. Tell them you will send a brochure of speakers available.
7.
7

Make a match between speakers and events. Provide both with contracts detailing the services requested, dates, arrangements and fees.



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